BRAND
66 articole · RSS
Ramada, Best Western And Hilton Got More Than Half Of Romanian Hotels Affiliated To International Brands
International hotel groups have 51 hotels in Romania at the moment and the market is expecting new openings under such brands as ibis, Mercure, Radisson Blu and Hilton.
Foreigners Get The Impression There Are No Romanian Brands
What is a brand? Is it a story? Is it marketing? Money, work, passion? All of the above?
Three Romanian Toothpaste Brands Try To Carve Niche On Colgate And Blend-A-Med Dominated Market
Romanian-held Farmec in Cluj, Pell Amar (Buzau) and Viva Natura (Bucharest) have started to make several toothpaste brands, betting on a market niche of plant extract-based products.
Arabesque Enters DIY Retail Segment By Opening First Store Under MatHaus Brand, In Iasi
Romanian construction materials distributor Arabesque will be entering, next week, the do-it-yourself retail segment, by opening the first store under the brand MatHaus, in the city of Iasi.
15 Grocery Retail Brands Gone In Ten Years
Local grocery retail has lost - deliberately or not, a number of brands over the past decade. Either bankrupt, sold, or simply dropped for strategic reasons, a number of supermarket and hype...
Five Whisky Brands Account For Almost 70% Of Sales
Five whisky brands sold 2.7 million liters last year, or 67% of total sales of whisky in Romania, according to a ZF analysis based on the data of research company IWSR.
Whirlpool To Introduce Premium Home Appliances Brand In Romania
Home appliances manufacturer Whirlpool will introduce a new brand in Romania, KitchenAid, positioned on the premium segment. The brand will be available as all the other brands of the group...
Billa Brand Will Stay In Romania For Only Up To One Year
French-held Carrefour may use the Billa brand for the Billa Romania stores for 18 months from the date of the deal. The two parties signed the deal last December, which means only 12 months...
Timisoreana and Ciucas Account For Almost 30% Of Beer Market
Timisoreana, an Ursus Breweries brand, was the best-selling beer brand of 2015, with a 14.1% market share by volume, followed by Ciuc of the same company and Bucegi of Heineken, the data sup...