BRAND
66 articole · RSS
Fashion Giants Grow From EUR50M To EUR350M Sales In 2008-2013
Foreign fashion retailers H&M, Inditex (owner of Zara) and C&A have reached more than EUR350 million revenue and over 150 stores in five years, from the EUR50 million sales generated by 20 s...
Carpathian Springs Doubles Sales To RON34M In 2012
Carpathian Springs, owner of mineral water brand Aqua Carpatica, created by businessman Jean Valvis in 2010, doubled its turnover in 2012 to about 34 million lei (EUR7.5 million), according...
Luxury Entrepreneur Says Bucharest Will Become Hub For Southeastern Europe
Srdjan Kovacevic, the Serb entrepreneur who opened the way for the luxury market in Romania and who brought brands such as Max Mara, Ermenegildo Zegna and Emporio Armani to Bucharest’s main...
French Group Lactalis Rebrands Romanian LaDorna Cheese To President
French group Lactalis decided to replace the Romanian LaDorna cheese brand with President, one of the most renowned brands in the European cheese industry.
Multinational Chains Dominate Romanian Retail
Romanian modern retail is dominated by foreign networks, which boast annual sales of EUR8.5-EUR9 billion. No local entrepreneur manages to compete against Kaufland, Lidl and Carrefour, and n...
Private Labels Break Supremacy Of Established Brands
Private labels, no-name products that have taken local commerce by storm in the past few years as the economic crisis hit and consumption declined, have now become top-selling brands in cate...
Five Romanian Female Entrepreneurs Conquer The West
Foreign companies have flooded the Romanian market with more or less known brands. While thousands of them are vying over customer attention in Romania, the number of local brands known in t...
Tourism Ministry Awards EUR3.2M Consulting Contract For Tourism Brand Promotion
The Romanian Tourism Ministry awarded a EUR3.2 million contract to firm EMC South Central Europe-The Network, which will provide consulting services to promote the country’s tourism brand, t...
50-Year Old Romanian Drug Brands Still Going Strong
In retail, old Romanian brands such as Brifcor, Eugenia and chocolate bar Rom managed to stand the test of time and be prominent on store shelves even today. The same happened in the case of...