“The Whirlpool group will officially introduce the built-in KitchenAid appliances in Romania this fall, a brand that has been delivering premium kitchen products for almost a century,” said Catalin Mihalcea, marketing manager with Whirlpool Romania.
“The products will be available in the biggest computer and electronics retail networks in Romania.”
Mihalcea did not say exactly what stores will be selling KitchenAid products or did not provide any sales estimates, either.
The largest computer and electronics retailers are Altex, Flanco and eMag.
Whirlpool decided to bring a premium brand in Romania after a rise in consumer spending of about 9% last year, the highest since 2008. The computer and electronics market, too, witnessed significant growth of about 14% to more than EUR2 billion.
Whirlpool’s competitors on the home appliances market in Romania include Arctic, Philips and Samsung.
(English version by Loredana Fratila-Cristescu)