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Poultry Producer Transavia’s Brand Portfolio Value Up 10% To EUR115M In 2025
Transavia, one of the largest poultry producers in Romania, established by entrepreneur Ioan Popa 34 years ago, has a reached a cumulated value of its brands of EUR115 million, 10% higher than in 2024, according to Brand Finance.
Top Luxury Brands Including Dior, Saint Laurent, Celine And Loewe Come To Stirbei Palace
Real estate developer Hagag Development is reopening the Stirbei Palace on Calea Victoriei in Bucharest, turning it into „the first luxury department store in Romania”. The opening is schedu...
Several Milk Coops Launch Own Brand, Naturlact
Several cooperatives part of BOVICOOP, which bring together over 17 cooperatives with a number of over 600 farmers of Transylvania, have launched their own dairy brand, Naturlact, thus enter...
Prefera Foods Sells Brands and Distribution to Morad Group for EUR3.25M
Prefera Foods of entrepreneur Raul Ciurtin has sold Prefera Trading SRL to the Morad Group. Prefera Trading, previously 100% owned by Prefera Foods, holds a number of food brands and handles...
Medtech Start-Up XVision Changes Brand Identity to Rayscape
Local start-up XVision, which has developed a platform based on artificial intelligence algorithms that helps radiologists in reviewing and interpreting medical images, whose products are us...
Athénée Palace Hotel in Bucharest Switches from Hilton to Intercontinental
Ana Hotels, a company owned by businessman George Copos, has signed a new management contract for the Athénée Palace hotel in central Bucharest, which will come under the InterContinental br...
Verdino Buys Two Plant-Based Food Brands from Prefera Food
Verdino Green Foods, a start-up which makes pea protein-based foods, has taken over two plant-based brands from Prefera Foods. These are Unfished and Green Course, the former active in the f...
Farmec Cluj-Napoca Invests EUR500,000M in Brand Relaunch
Farmec, one of the largest Romanian companies, is investing EUR500,000 in the relaunch of its brand of the same name and the funds will go towards research, design and communication.
Brand Finance: eMAG Overtakes Dacia as Most Valuable Brand in Romania
This year’s leader in the ranking of most valuable Romanian brands is eMAG, valued at EUR1.02 billion, an increase of 29%. It beat Dacia for the first time, which dropped 28% to EUR815 milli...