BRAND
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H&M Unknowingly Prepared For Current Pandemic As It Is Set To Launch Online Stores For Five New Brands In Romania In 2020
Sweden’s fashion group H&M will launch online operations for five new brands in Romania in 2020 – COS, Monki, Weekday, & Other Stories and ARKET. They will be added to the online store of H&...
Top 50 Romanian Brands Worth EUR5B
The 50 most powerful Romanian brands are worth about EUR5 billion, 17% more than in 2018, the latest report of Brand Finance, a global independent branded business valuation consultancy, sho...
Laptaria cu Caimac Dairy Brand Targets EUR13.5M Turnover In 2020
Laptaria cu Caimac, a dairy brand launched in 2018 by the family which owns Agroserv Mariuta, one of the largest dairy farms on the local market, had sales of over EUR4.17 million in 2019, c...
New Mall Needed In North Of Bucharest To Attract New Brands
Bucharest has the potential to keep attracting new brands in Romania but needs additional space to allow expansion, especially in high purchasing power areas.
Private Labels Lose Ground on Fruit Juice Market in Romania
Consumption of fruit juice and nectars rose almost 5% to 67 milion liters or a little more than 3.5 liters per capita in Romania last year, ZF has found from European Fruit Juice Association...
30 New Brands Entered Romania In Past Two Years
The last three years, 2017, 2018 and 2019 have been rather busy in terms of new brand arrival, both on the fashion, jewelry and accessory segment and on the restaurant and café segment.
Raul Ciurtin Launches New Brand On Ready Meals Segment After EUR4M Investments
Prefera Foods, a company based in Alba County and held by entrepreneur Raul Ciurtin, has invested EUR4 million over the past year in developing a new range of fresh products, under the “de A...
Entrepreneurs Can Create a Brand Anytime, They Just Need to Be Confident and Take the Chance
Romanian entrepreneurs can create brands without huge promotion budgets, they only need to take the chance and start with confidence.
Top Ten Romanian Brand Portfolios Valued at EUR665M in 2019
Ursus Breweries (Ursus, Timisoreana), Altex and Heineken (Ciuc and Neumarkt) are the companies with the most valuable Romanian brand portfolios in 2019.