Media
Media Fact Book Report: Romania’s Media Market Reaches Net Value Of EUR838M In 2025, Up 5.4% YoY
Romania’s media market reached a net value of roughly EUR838 million in 2025, up 5.4% compared to 2024, according to Media Fact Book 2026, the annual report carried out by media agency Initiative Romania.
GroupM Romania Rebranded As WPP Media
GroupM Romania, part of international group WPP, has changed its name into WPP Media following a rebranding process.
PwC: Romania's Media And Entertainment Industry Seen Growing At An Average Of 2% Per Year Up To EUR4.91B By 2029
Romania's media and entertainment industry is expected to grow between 2025-2029 at an average of around 2% per year, reaching a value of EUR4.91 billion by 2029, according to the latest edi...
Brand Management: Romania's Indoor Advertising Market Seen Growing 17% In 2024
The Romanian indoor advertising market is expected to grow by 17% in 2024, way above the average of the Romanian advertising market as shopping centers and malls allocate more resources to d...
Brand Management: 8 In 10 Shopping Mall Visitors Recall The Ads Seen In Malls
Indoor advertising in shopping malls remains one of the most effective methods for brand marketing, as per a survey conducted in the first half of 2024 by Brand Management, the leading indoo...
Footprints AI And Danubius Launch Retail Media Network In Romania
Footprints AI, a cutting-edge retail media platform that provides retailers with valuable insights into consumer shopping habits, has partnered up with Danubius, the main supplier of Datecs...
Communications Agency GMP PR Changes Name To GMP&U, an IDEA Company
Communications agency GMP PR has announced that it changed its name to GMP&U, an IDEA Company, following an eight-month rebranding process.
MINA, Largest New Media Art Center in Southeastern Europe, Set to Open in Bucharest
Museum of Immersive New Art (MINA), an innovative initiative presented by George.BCR and conceived by One Night Gallery and Le Petit, is set to open starting August 25 in Bucharest and becom...
Media Fact Book 2023: Romania Media Market Kept Upward Trend In 2022, But At Slower Pace, Reaching EUR657M
Romania's media market kept growing in 2022, but at a slower pace, of just 9%, reaching a net value estimated at EUR657 million, in line with the Media Fact Book annual report conducted by m...