BRAND
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Media
Borsec Dubbed Most Powerful Romanian Brand
Mineral water brand Borsec ranked first, for the second year in a row, among the 50 most powerful Romanian brands, in a chart compiled by Biz magazine in association with Unlock Market Resea...
Retail&Consumer
Nivea’s Business Model: Be Everywhere
The Nivea brand last year had a EUR67 million budget for promotion (at rate card value), the tenth largest budget for a brand in Romania. The amounts allocated for promotion will increase th...
Media
Romania Promoted As Tourist Destination On CNN, Euronews, Eurosport
The Romanian Tourism Ministry has started a campaign to promote Romania as a tourist destination on three international television channels, CNN, Euronews and Eurosport, which will broadcast...