Nectar (25%-99% juice content) accounts for most of consumption, 60%, while fruit- juice (100% juice content) accounts for the rest.
Consumption has been on the rise as Romanian consumers started looking for healthier products.
The share of branded juice increased, as well, with private labels of major retail chains witnessing 17% decline to 6 milion liters on the fruit juice segment or 22% of the 27-million-liter consumption.
Private labels also witnessed decline on the nectar segment by 6% compared with the previous year. Private labels account for almost 18% of the total nectar consumption.
(English version by Loredana Fratila-Cristescu)