The ranking includes old brands, with a history of hundreds of years such as Borsec (mineral water) and Timisoreana (beer), as well as names crated in the last three decades of capitalism such as eMAG (online retail) and Catena (pharmacies).
Some are brands still held by Romanian entrepreneurial businesses like Agricola (cold cuts and meat), Flanco (computer and electronics retailer). Others are Romanian names now held by foreign giants. The best example in this regard is Renault-owned Automobile Dacia.
Dacia brand is valued at EUR1.3 billion, which means it contributes about one quarter of the value of the top 50 Romanian brands.
Seven new names entered the top 50, while the top ten saw little change. There is only one new entry in the top ten, Rompetrol, climbing from 11th. BCR dropped to 13th.
Most top 50 brands hail from retail, banking, energy and fast moving consumer goods sectors.
(English version by Loredana Fratila-Cristescu)