The changes will take effect from January 1, 2023 and the contract will run for 20 years.
The Athénée Palace previously operated under the Hilton brand, with the management contract ending this year.
“InterContinental Athénée Palace Bucharest” thus becomes the only hotel in Romania operated under the InterContinental brand, after more than 50 years this brand has been on the iconic building of Piata Universitatii (University Square).
The InterContinental brand disappeared from the local market after the InterContinental Romania Hotel Company did not extend the management contract it had had since 2006.
“Appointing a new partner for the hotel management contract was a long and laborious process. We started this process in 2021 and I would like to point out that several well-known international operators wanted to operate the “Athénée Palace” hotel,” says the owner of ANA Hotels, George Copos.
“After extensive negotiations, which lasted about six months, the management contract was signed with IHG Hotels & Resorts and the Athénée Palace will be operated under the InterContinental brand from 2023. IHG Hotels & Resorts has already been our partner since 1998, under a management contract and, subsequently, a franchise agreement for the Crowne Plaza Bucharest hotel, also owned by ANA Hotels in Bucharest.”
(English version by Loredana Fratila-Cristescu)