Several cooperatives part of BOVICOOP, which bring together over 17 cooperatives with a number of over 600 farmers of Transylvania, have launched their own dairy brand, Naturlact, thus entering a market where the biggest players are names such as Albalact, Napolact, Danone, Hochland and Olympus.
“(…) We know we will enter a saturated market, but we are trying to find a niche to our advantage,” said Iasmina Blidar, executive director of BOVICOOP.
Local farms in 2021 produced around 41.7 million hectoliters of milk, a decade low.
(English version by Catalina Apostoiu)
