Prefera Foods is one of the biggest players in the canned food market in Romania and its brands include “Unfished”, “Capricii si Delicii” and “de Azi”. The company’s owner is Raul Ciurtin, who, along with Eberhart Raducanu, established Verdino four years ago.
Verdino Green Foods, as a result of this transaction, strengthens its product portfolio, entering the segment of vegetable alternatives to fish, with canned vegetable tuna, salads and spreads, alternatives to tuna and salmon.
“Strengthening the vegan portfolio is a priority for us, which is why we have also made the move into the plant-based fish and vegan ready meals segment. We aim to diversify our portfolio in these directions and to be a key player in Europe in this market for meat and fish alternatives. The plant-based products industry has seen the biggest boom in recent years and the number of consumers is growing exponentially, the trend also comes amidst the awareness of the benefits of plant-based products and a balanced lifestyle,” says Raul Ciurtin, founder of Verdino Green Foods.
The value of the transaction has not been disclosed.
Verdino Green Foods posted RON18.5 million revenue in 2021, an increase of 75% year-on-year. Prefera Food posted RON43 million revenue in the same year, down from RON51 million in 2020.
(English version by Loredana Fratila-Cristescu)