REBRANDING
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Schwingen, Deutsche Telekom: More T-Branded Launches To Follow
Telekom Romania, which comprises former operators Cosmote and Romtelecom, is preparing to launch a number of products and fixed-mobile service packages under the ‘T’ brand.
Costliest Rebranding In The History Of Romanian Telecom: EUR15M For "T"
German giant Deutsche Telekom has made a big bet on the rebranding of Cosmote and Romtelecom, its Romanian subsidiaries with 11 million clients and annual revenue topping EUR1 billion.
Rompetrol Downstream Rebrands 90 Filling Stations In $18M Investment
Rompetrol Downstream, the local retail unit of Romania’s second-largest oil group KMG International, has rebranded 38 filling stations in the first seven months of the year and plans to upgr...
Cosmote And Romtelecom Rebranding Officially Confirmed
Cosmote and Romtelecom, which form the largest communications group in Romania, will indeed rebrand this fall in the biggest such move on the local market and their new name will be “somethi...
Deutsche Telekom Introduces Its Own Brands In Romania
Cosmote, the third leading mobile phone operator in Romania and Romtelecom, the landline telephony market leader and number two on the fixed Internet and TV market, will operate under the T-...
Auchan Completes Real Hypermarket Rebranding
Auchan group finalized the refitting of the 20 Real stores it officially took over at the end of last July after it got the Competition Council’s ok. The French group invested around EUR40 m...
Kingfisher: First Brico Depot Stores In Romania Open In 1Q
UK’s Kingfisher, the largest do-it-yourself retailer in Europe, will put its logo on the first Romanian store by the end of the quarter, as the former Bricostore stores in Orhideea and Pante...
Auchan Romania Opens Second Rebranded Real Hypermarket Friday
Retailer Auchan Romania will open Friday in central city of Brasov the second Real hypermarket rebranded to Auchan, of the 20 Real hypermarkets it bought from German group Metro.
Kingfisher Begins Bricostore Rebranding In 2014
The Bricostore logo, a white sun against a red background smiling at Romanian consumers since 2002, will remain in place until the end of the year, as UK’s Kingfisher will start rebranding t...