REBRANDING
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Auchan Wants 10 Million More Customers In Stores Bought From Real By 2015
Auchan Romania plans to attract 10 million more customers in the Romanian stores it bought from Real, a 30% increase on the 36 million customers of the Real stores in 2012, Patrick Espasa, C...
Baumix Changes Name To Patru Maini
Romanian building materials manufacturer Baumix has changed its name to Patru Maini (Four Hands).
Credit Agricole To Remove Emporiki Name From All Romanian Branches By Saturday
Credit Agricole, the second largest French banking group by assets, will replace the Emporiki logo on all the 29 branches of Emporiki Bank Romania by the end of this week. This is part of th...
Angst Network To Be Rebranded As Carrefour Express By End-2012
Romanian meat product retailer Angst will be rebranded as a Carrefour Express franchise by the end of next year, following a process launched Thursday.
Lidl Opens 107 Stores In One Day
Lidl Monday opened 107 Lidl rebranded stores, following the overhaul of the Plus Discount stores the German retailer has bought last year.