REBRANDING
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Telekom Romania Communications Changes Name to Orange Romania Communications
Orange, the leader of the local telecom market, has announced the start of a new phase of its integration plan with the former fixed telephony monopoly Romtelecom, after having bought the ma...
Intercontinental Hotel to Change Name to Grand Hotel Bucharest
Intercontinental hotel, a symbol of Bucharest, will lose its name starting January 1st, 2022 and be rebranded as Grand Hotel Bucharest, after Compania Hoteliera InterContinental Romania and...
Vincon Vrancea Rebranded As Beciul Domnesc Starting August 1, 2021
Vincon Vrancea, one of the largest winemakers in Romania, has finalized the rebranding process and became Beciul Domnesc, starting August 1, 2021.
Kika Stores to Become XXXLutz, Mömax to Go to Every Major City in Romania
XXXLutz, an Austrian furniture and home decor retailer with EUR4.4 billion revenue, will be turning the Kika stores it bought from fellow Austrian group Signa into premium XXXLutz-branded st...
Start of First Bank Era After Piraeus Bank
First Bank (formerly Piraeus Bank) that US private equity firm J.C. Flowers & Co bought has officially entered the American age. The bank inaugurated its first branch under the new brand ide...
New A&D Pharma Owner: Rebranding Process May Be Announced By Yearend
Dr. Max pharmaceutical group, held by Czech Republic’s Penta Investments, has added 613 pharmacies to its network once the takeover of the A&D Pharma group has been completed. This will take...
DTZ Echinox Rebrands As Cushman & Wakefield Echinox
Cushman & Wakefield, a leading global real estate services firm, has signed an exclusive arrangement with DTZ Echinox as its affiliate in Romania.
Carrefour To Open First Remodeled Billa On March 1
French-held Carrefour group will open the first remodeled and rebranded Billa store on March 1. The first store to transition from Billa to Carrefour Market is located in the Liberty City ma...
Logistics Services Provider Wim Bosman Romania Becomes Mainfreight Romania
Wim Bosman group, provider of 3PL+ logistics services, which has a unit in Cluj-Napoca, is changing its name into Mainfreight, starting December 2016, and announces a 13% increase in its tur...