The store, which covers 6,000 square meters, was rebranded to Auchan City.
Auchan City Brasov sells 40,000 products, of which over 2,500 are private label products.
Mid-October, Auchan opened Auchan Pallady, the first rebranded Real hypermarket, following an investment of EUR2 million.
The retailer said it will rebrand the 20 Real hypermarkets to Auchan in less than a year, in EUR40 million investment.
The transaction through which Auchan took over 20 Real hypermarkets in Romania, in a larger deal worth EUR1.1 billion, was completed on September 12 following an agreement signed in November 2012. Romania’s antitrust authority cleared the merger at the end of July this year.
Following the deal, Auchan Romania has become one of the top five private employers in Romania and the second largest local retailer.
Auchan’s network in Romania expanded to 31 hypermarkets, a net sale area of 252,000 sqm, over 10,000 employees, three logistic platforms, 70 million clients per year and reached a combined turnover of over RON4.5 billion, taxes excluded.