REBRANDING
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Carrefour Romania: Billa Brand Dropped By End 2017
The Billa supermarkets Carrefour acquired in Romania will operate under the Carrefour brand and retain the best of both of brands (Carrefour and Billa) inside, says Jean Baptiste Dernoncourt...
Banca Transilvania Starts Rebranding Process
Banca Transilvania (TLV.RO), the third largest bank in Romania by assets, has started a rebranding process by redesigning the bank’s logo into the colors of the new identity: yellow, red and...
Romanian Insurance Broker SRBA Rebranded As Renomia SRBA
Insurance broker SRBA, founded by entrepreneur Gheorghe Grad, will be rebranded as Renomia SRBA Insurance Broker, marking a new development stage, after Renomia, the largest insurance broker...
GDF Suez Energy Romania To Rebrand To ENGIE
GDF Suez Energy Romania, the largest local natural gas supplier, will become ENGIE by yearend, following a group-wide decision to rebrand.
Crisis Generated Long List Of Rebrandings In Banking Sector
Nine banks, insurance companies and leasing companies have changed their names in the last few years because they either changed owners or wanted to reinvent themselves to get rid of any pas...
ING Asigurari de Viata Changes Name To NN Asigurari de Viata In April
ING Asigurari de Viata, which covers over one third of the Romanian life insurance market, will change its name in April 2015 to NN Asigurari de Viata, to underscore its affiliation to its m...
Romanian Help Net Undergoes Rebranding And Invests Over RON10M In Low-Price Brand
Help Net pharmacy network, owned by Romanian entrepreneurs, started a rebranding process for the 175 units it operates and also launch an extension of the brand, Help Net Convenabil.
Polisano Set To Start Cancer Drug Production And Reach 200 Drugstores
Romanian drug group Polisano plans to start a rebranding campaign next week, which will involve all the companies part of it and be the first project of this type of the Sibiu-based business...
Britain’s Kingfisher Steps Up Bricostore Rebranding Process In Romania
The sales of the first Brico Depot stores that replaced the former Bricostore units of Orhideea and Pantelimon in Bucharest rose by 20%, a reason why the network rebranding process has been...