“Banca Transilvania is now entering a new development and maturing stage, and the new brand concept highly reflects what we are: a Romanian bank and local champion which supports with respect, passion and new ideas the Romanian entrepreneurial spirit and the dreams which turn into achievements,” Horia Ciorcila, chairman of Banca Transilvania Board of Directors, stated.
This is the second rebranding process of Banca Transilvania, after a similar process in 2003. The rebranding project was carried out jointly with Romanian company Brandient, which provides strategy consultancy and brand design.
Banca Transilvania was established 22 years ago in Cluj-Napoca and currently has 2.2 million customers and over 7,300 employees. The lender has three business lines: Corporate, SME and Retail.