Thus, Vincon takes the name of the brand that holds the top spot on the upper mainstream segment. With the change of name, the brand will also get a new visual identity, along with repositioning the message and the rhetoric, Vincon said in a statement.
Vincon had a turnover of RON97 million, a net profit of RON3.1 million and 412 employees in 2020.
VIncon Vrancea was established in 1949 and operates over 1,400 hectares of vines at Cotesti, Odobesti, Panciu and Husi vineyards.
Apart from Vincon, female entrepreneur Luchi Georgescu also owns cold cuts producer Meda Prod 98, and the Melodia and Favorit hotels in Venus seaside resort.