PRIVATE LABEL
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Profi Launches Private Label Laptaria Amu on Romania Dairy Market
Profi is tapping into the local dairy market with a new private label, Laptaria Amu, and hopes it reached over 10% of the network’s sales in one-two years.
Smithfield Buys Another Company in Romania
Smithfield Europe, a subsidiary of US-based Smithfield Foods, has entered into an agreement to acquire Goodies Meat Production SRL, a Romanian producer of private-label meat products for the...
Private Labels Now Account for Over 25% of Penny Market’s Sales
Boni, Gran Mare and Hanul Boieresc and other private labels contributed more than one quarter of the sales of German discount store chain Penny Market. They contributed more than 900 million...
Private Labels Lose Ground on Fruit Juice Market in Romania
Consumption of fruit juice and nectars rose almost 5% to 67 milion liters or a little more than 3.5 liters per capita in Romania last year, ZF has found from European Fruit Juice Association...
Private Labels Account for a Quarter of Penny Market Sales
Private labels such as Penny, Boni and Hanul Boieresc generate more than one quarter of the sales of the retail chain Penny Market, but the target its to have them account for 35% of the sal...
Private Label Products Account for 10% of Auchan Sales
French retailer Auchan's private label products account for 10% of its sales, or RON540 million, and the retailer seeks to raise this share to 17%-20% over the next five years.
Profi Creates Private Label Set to Debut in July
Supermarket and convenience store chain Profi, held by buyout investor Mid Europa Partners, will launch its own private label by the same name on the medium price segment.
Romanian-Flavored Private Labels Generate EUR200M Sales for Foreign Retailers
Romanian private labels launched by international chains – such as K Vreau din Romania (Kaufland), Camara Noastra (Lidl) and Gusturi Romanesti (Mega Image), generate EUR200 million to EUR250...
Private Labels Start Gaining Ground In Pharmaceutical Retail
Pharmacy chains Catena and Sensiblu, the two largest pharmaceutical retailers in Romania, have introduced private label products in their stores, using the model already implemented by hyper...