PRIVATE LABEL
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Private Labels Reach 15% Of Processed Meat Market
The private labels of the major retail chains have reached 15% of the sales of processed meats, a category that includes salami, sausages or Vienna sausages and amounts to 3.6 billion lei (E...
Premium And Private Label Products Eat Market Share From Mid-Range Products
Romanians spend EUR14 billion to EUR16 billion on fast moving consumer goods, that is food, beverages, cigarettes, personal and home care products a year.
Private Labels Account For 20% Of Food Market In Romania
Private labels now account for one fifth of the food market, but these products that retailers developed to take on established brands have yet to become important on such segments as bevera...
Mondelez, Carrefour And Auchan’s Chocolate Maker Takes Step Towards Its Own Brands
Chocolate and sweets producer RapConfectionery based in Brasov County and controlled by local entrepreneur Radu Popeia, gained visibility on the market in 2009 when it started working for US...
Flanco To Start Selling Private Label Products Next Month
Flanco, the second leading computer and electronics retailer in Romania by revenue, will begin selling its first private label products in August.
Private Labels Account For 15% Of Romania's FMCG Market
Private labels reached 15% of the fast-moving consumer goods market this spring, three times as much as in 2008.
Private Labels Generate 22% Of Dairy Product Sales
The private labels of the major retail chains have reached 22% of the total sales of dairy products, putting more and more pressure on the established brands such as Zuzu, Napolact, LaDorna...
Lidl And Kaufland Import EUR1B Worth Of Private Label Products In Romania
Kaufland and Lidl, part of the German-held Schwarz group, import about EUR1 billion worth of private label products in Romania, according to ZF estimates, with their most important productio...
Mega Image Keeps Expansion Pace At 100 Stores A Year
Mega Image, the largest network in Romania’s modern retail, is likely to end 2015 with over 500 stores, with a concept exclusively dedicated to the group’s private label Gusturi Romanesti as...