PRIVATE LABEL
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Four Romanian Brands And Private Labels Account For 65% Of Bottled Water Market
Four Romanian brands and the private labels of the major retailers posted about 1.6 billion lei (more than EUR350 million) sales last year, which account for more than 72% of the bottled wat...
Private Label Share Of FMCG Market Down For First Time In A Decade
The share of private labels in the fast-moving consumer goods market reached 15.3% at the end of the first quarter, down 0.3% on the year-ago period.
Private Label Products Up To Almost 25% Of Modern Retail Sales
Retailers sold EUR2.2 billion to EUR2.4 billion worth of private label products last year. Private labels now account for almost one quarter of the total sales of modern retail, going from 1...
Private Labels Account For 30% Of Penny Market Sales In Romania
Private label products of discount retailer Penny Market, controlled by German group Rewe, account for 28-30% of the company’s total sales, said Daniel Gross, Rewe Romania general manager.
Private Label Products Contribute EUR220M To EUR280M To Kaufland’s Sales
Private labels, no-name products retailers launched to take on established brands, have grown to 13% of the total products on Kaufland hypermarket shelves.
Private Label Chocolate Takes Top Spot On RON1.4B Market
Private labels of major retail chains took the top spot in chocolate sales in the first half, beating established brands like Milka, Poiana and Africana together, reveals a ZF analysis based...
Private Labels Contribute EUR200M To EUR250M To Kaufland’s Sales
Private labels account for about 13% of the products sold in Kaufland stores. If they also contribute 10% to 13% of sales, they generate EUR200 million to EUR250 million of the retailer’s re...
Private Labels Up To 20% Of Grocery Retail
Private labels increased their market share to 20% of the grocery retail segment at the end of last year.
Coca-Cola Romania: VAT Cut Slowed Down Private Label Growth
The growth of private labels on the bottled water segment slowed down last year, because of the improving consumer confidence and purchasing power, says Nicoleta Eftimiu, marketing director...