In all, five of the ten modern retail actors bet on Romanian private labels, which bring out long-forgotten recipes or the taste of the childhood food.
The decision to launch such brands was motivated by the fact that about 80% of the Romanian consumers look especially for Romanian products when they go shopping, the latest surveys show. Most of the Romanian-flavored private label products are actually made in Romania, some in smaller plants, some by major manufacturers.
During Romania’s economic boom days, consumers would most often choose international brands. In recent years, however, there has been a growing preference for `Made in Romania’ products and old tastes.
(English version by Loredana Fratila-Cristescu)