LEGO
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Lego Romania Turnover Up 16% in 2023
Denmark’s Lego reached RON236 million turnover in Romania in 2023, up 16% from the previous year.
Lego Romania Sees 2020 Profit Up 19% to RON3.1M
Denmark’s Lego posted RON117 million sales in Romania in 2020, 13% higher than in 2019, as well as RON3.1 million profit, Finance Ministry data show.
Lego Romania Sees Double-Digit Growth in Sales in 2020
The surge in demand for toys in 2020 as the pandemic kept people indoors led to a rise in the sales of the companies in this business, and Lego even posted 13% growth globally, the company’s...
Lego Sales Up 13% to RON104M in Romania in 2018
Lego Romania, the subsidiary of the Danish group, which started opening its own toy stores in 2009, posted 104 million lei (EUR22 million) sales in 2018, according to Finance Ministry data.
Lego Closes In On Leader Barbie On Romanian Toy Market
Danish-held Lego, which entered directly in Romania in 2011, have become the second most important traditional toy and game brand in Romania by market share, according with information provi...
Lego Romania Reaches Four Monobrand Stores Network
Lego Romania, the local subsidiary of Danish toymaker Lego, reached a network of four monobrand stores on the local market, after it opened 2 stores Friday, one in AFI Cotroceni and one in A...
Lego “Bricks”, Sold In 200 Hypermarkets And Specialized Stores Of Romania
The “bricks” of toy producer Lego are now sold in 200 stores in Romania, led by hypermarket chains and specialized stores, around two years after the Danish giant’s direct entrance on the Ro...
Lego Aims For 20% Market Share In Three Years
Danish toy maker Lego plans to reach 20% market share in Romania in the next three to four years after having approached the 15% initial target much sooner than it had expected.