Last year was Lego’s best on this market, after its financial results fluctuated and even went down for a while.
The profit was 19% higher year-on-year in 2020.
Lego has nine certified stores in Romania, which it started to open in 2009. The stores are in shopping centers in the big cities of the country.
The Romanian stores were developed by toy retailer Brick Depot established in 2013 and held by several local entrepreneurs.
Other than its own stores, Lego is also present via toy wholesalers in Romania, which take its products to toy stores or supermarkets.
(English version by Loredana Fratila-Cristescu)