The first Lego store was opened last autumn in Promenada Mall Bucharest, and the second was opened this year in Polus Center Cluj. The stores are owned by Daco Invest, Lego Romania partner.
Lego opened its Romanian subsidiary late 2011, during which time it had a turnover of RON1.07 million and a net profit of RON55,000.
In 2013, Lego Romania reported a turnover of 38.5 million lei (EUR8.7 million), up 43% on the year, while its net profit was 82% higher at RON734,600.
In 2012, Lego posted a turnover of nearly RON27 million and a net profit of RON403,000, according to Trade Registry data.
Sales of building-block toys are estimated to increase at an annual rate of 5% and prices are expected to drop considerably, by as much as 50%, according to market research company Euromonitor.
Lego group, one of the main toy producers in the world, reported a turnover of EUR3.4 billion in 2013.