Lego does not provide detailed data for each of its markets, but judging from the average growth of the group, Lego’s sales stood at almost RON120 million in Romania, according to ZF estimates.
“The sales on all markets of the group increased at a double-digit rate, with significant rises occurring especially in China, America and Western Europe. We are planning on expanding the global store network,” Lego officials told ZF.
The group opened 134 stores throughout the world in 2020, most of which in China. In all, it has 678 physical stores.
Lego has nine certified stores in Romania, which it started to open in 2009, all of which in shopping centers in the big cities of the country.
(English version by Loredana Fratila-Cristescu)