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GroupM: Romania’s Advertising Market Likely to Grow by 7.4% in 2022
Romania’s advertising market is likely to expand by 7.4% in 2022, being further dominated by TV, which attracts 56% of investments, reveals an analysis by GroupM.
GroupM: AI-Enabled Advertising May Reach USD$1.3 Trillion In Next Ten Years
Artificial intelligence (AI)-based advertising is seen as a USD$1.3 trillion business by 2032, which means that AI-enabled advertising will represent more than 90% of all advertising as chan...
Investment opportunity: the best land available in Bucharest, 6 ha in the Grozăvești area, suitable for the development of mixed projects
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PwC Romania: Net Salaries in Advertising Grow 3% on Average in 2019
Net salaries in the Romanian advertising industry grew by 3% on average since the beginning of 2019, compared with 2018, according to a survey by PwC Romania ordered by the Union of Advertis...
Romania’s Online Advertising Market Reached EUR10.2M In 1H/2015
The Romanian online advertising market reached nearly RON46 million lei (EUR10.2 million) in the first half of 2015, according to the latest edition of the ROADS study conducted by IAB Roman...
Media Fact Book: Romania’s Advertising Market Shows Signs Of Strong Recovery
Romania’s advertising market started to show signs of strong recovery in 2014 and the online sector saw the highest growth rate, of 10%, of all media, according to the Media Fact Book 2015 s...
Romania’s Online Advertising Market Up 7% To RON112.8M In 2014
The Romanian online advertising market stood at RON112.8 million lei (around EUR25.4 million) in 2014, up 7% on the year, according to local companies participating in the eighth edition of...
McCann Erickson Romania: Companies Still Shy Of Investing In Communication
Romania’s media and advertising market is likely to witness a 2%-3% increase this year amid the good performance of the local economy, but economic growth is not strong enough to give compan...
Boerescu, 2Parale: 3 Million Romanians Shop Online
Affiliate marketing agency 2Parale posted about 7 million lei (EUR1.6 million) revenue last year, an increase of 40% on 2013, as a result of gaining new customers, an increase in corporate b...