“We posted almost RON7 million revenue in 2014, as well as net profit of about RON300,000, we reached more than 400 active customers in our network and a community of more than 38,000 affiliates,” Dorin Boerescu, chief executive officer of 2Parale, said on ZF Live.
The agency is aiming for 50% growth this year and is keeping profit at a minimum to be able to reinvest, Boerescu added.
It plans to invest in technology, people, marketing and its offices, its chief executive said.
The agency is currently employing 23 people some of whom manage affiliate accounts and some work for the pay per click division.
“We do Google and Facebook campaigns, as well. Last year we managed RON6.5 million budgets, but they are not included in our revenue because the money is paid directly to Google and Facebook.”
Boerescu estimates Google and Facebook made over EUR100 million revenue in Romania together last year, or over three times more than the online advertising revenue of the local publishers (some EUR30 million a year).
The affiliate marketing agency has recently reached one million sales generated for partner online stores. The sales made by 2Parale since 2009 amount to more than RON190 million.
“The growth pace is really fast. The next million sales will definitely be made in less than two years,” Boerescu said.
Last year was a very good year, because of the entry of major customers on the e-commerce and online market, he added.
It gained about 100 new customers in 2014, including startups and major companies like Vodafone, Carrefour, Germanos, Cel.ro, Avon, Regina Maria, Romstal, Biofarm and RCS-RDS.
(English version by Loredana Fratila-Cristescu)