Salaries in media grew 5.6%, while salaries in creation and digital grew 4% and 2.5%, respectively, the survey found.
“The advertising industry was among the industries that were hit hard by the financial crisis and is still recouping the 2008 level. Salary growth, even if below the growth registered for the overall economy, is a good indicator that the industry is growing and remains attractive,” said Oana Munteanu, Senior Manager at PwC Romania.
The survey found the advertising industry displays no notable gender pay gap in most industry sectors. Among the few exceptions are management positions, where women managers tend to earn 5% more than men.