private labels
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Romanian Soap Market Defies Crisis
Romanians annually earmark the largest sum in Europe for soap, each consumer spending on average EUR3.2. According to ZF data, this is the only product category where Romanians lead, while i...
Sales Under Mega Image Private Label Worth EUR122M In 2013
Retailer Mega Image, part of Belgian group Delhaize, reported sales under Mega Image private label worth 538 million lei (EUR121.8 million), accounting for 23% of the retialer’s total revenu...
Retailers Sell Private Label Products Of EUR2.5B/Year
Private labels launched by store chains have in recent years conquered some of the most important ranges of Romanian retailers’ sales, such as vegetable oil, yogurt, soap or chocolate, where...
2013 In Review: Ten Most Important Events In Food Retail
The year 2013 has been full of events for the local retail sector, from changes of executives to hundreds of store openings inaugurated by most companies in the sector.
Romanians Spend More Than EUR1B On Private Label Foods
More than half of EUR2 billion Romanians spend on private label products goes to foods and the rest to beverages, home cleaning products and personal care products.
Kaufland Wants Private Labels To Generate 30% Of Sales
The leading retailer in Romania, Kaufland, plans to increase the share of private label products in the total sales from 18% to 30% in five years.
Private Label Sales Near EUR1.5B
The big winners of the local retail market, where price has been the most important factor in buying decisions over the last three years, are the private labels of the major retailers, an al...
Succes Retail Chain To Focus On Private Labels In 2012
Businessman Nicolae Sarcina, who owns the Succes store chain, plans to focus on hypermarkets and private brands in 2012.
Private Labels On Course For EUR1 Billion Sales In 2011
On a retail market where the battle is fought with prices only, the private labels of the major companies, either unknown or avoided by Romanians until not so long ago, are gaining ground so...