SAMSUNG
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Samsung Romania: Smartphone Market in 2025 Crosses Threshold of 5 Million Units and EUR2B in Value
Romania smartphone market went beyond EUR2 billion in 2025, with 5.3-5.4 million units delivered, in line with Techinsights data.
Samsung Romania: Smartphone Market Expanded by 3% by Value in 2024
Romania smartphone market rose by 3% in 2024 by value amid consumers’ penchant for more expensive models and the tendency will maintain this year.
Estep B2B, Operator of Samsung Mobile Store Network, Sees 2023 Turnover Drop 10% To RON175M
Estep B2B, which operates Samsung Mobile Store network of Bucharest, Ploiesti and Iasi, in 2023 posted lower turnover and net profit, with a higher number of employees.
Samsung Romania: Value of Local TV Set Sales Flat at around EUR400M in 2023
The local TV set market in 2023 remained relatively steady both by sales volume, of around 1.3 million units, and sales value, which neared EUR400 million, in line with data provided by the...
Samsung Romania: Premium Smartphone Segment Set to Top EUR1B for First Time in 2024
The premium segment of Romania’s smartphone market, including phones with prices of above EUR600, will this year go beyond the EUR1 billion threshold by value and reach over EUR1 million by...
Samsung Romania Retains Leading Position on Local Mobile Phone Market in 2022
South Korean giant Samsung kept its leading position on the local mobile phone market last year with a 53% share by unit number and around 45% by value.
Samsung Romania Expects Smartphone Market to Reach Some EUR1.3B in 2022, Up 20% By Value
Romania’s smartphone market will hit a value of around EUR1.3 billion at end-2022, up 20% from 2021 as the premium segment is gaining ever more ground. Premium smartphone sales now account f...
Samsung Puts EUR160M Solar Park Project in Giurgiu Up for Sale
A 45 MW solar park in Giurgiu completed in 2012 and held by Samsung is now up for sale, market sources say. The project company behind it, LJG Green Source Energy Alpha, was acquired by Sams...
Romania Smartphone Market Expected to Grow to EUR1.2B in 2021
Romania’s smartphone market continues to grow and should reach EUR1.2 billion by yearend, as people allocate higher and higher budgets for premium models, since the smartphone has become a d...