At end-2023, the local smartphone market was put at around EUR1.5 billion, with 60% of the value being generated by sales of premium phones. In terms of quantity, the forecast for the end of 2023 envisaged an overall decline for smartphone sales in Romania to around 3 million units.
“This year will be for the first time that Romania’s premium smartphone market will top EUR1 billion and when there will be more than 1,000,000 units of premium phones sold locally,” stated Tiberiu Dobre, head of MX division at Samsung Electronics Romania and Bulgaria.
(English version by Catalina Apostoiu)