The first months of 2023 started with rising sales of premium smartphones in Romania, with the tendency of 2022 thus continuing. The premium segment was in 2022 the growth driver of the local smartphone market, which expanded by 20% by value against 2021.
Thus, Romania’s smartphone market reached EUR1.3 billion last year and was relatively flat in terms of unit numbers.
“Smartphone sales are rising again, compared with last year, especially on the premium segment. Last year’s tendency thus continues, with the premium segment accounting for half of the overall market value,” Tiberiu Dobre, head of MX Division, Samsung Electronics Romania & Bulgaria, told ZF.
(English version by Catalina Apostoiu)