“Virtually, this means the average price went up and this means that in fact the weight of premium phones in the overall market increased,” stated Tiberiu Dobre, vice-president of Samsung Electronics Romania and Bulgaria.
2024 was a year of growth for Samsung, he added.
There are outlooks for growth this year as well, with Samsung considering the new range of S25 smartphone, in which AI gets a central role, will contribute to this.
(English version by Catalina Apostoiu)