The rebranding process aims to reposition the range of products in the company’s portfolio, while keeping the Baumix brand only as product range.
The rebranding process set off in October 2012.
Baumix was set up in 2003 and owns six production lines, with a capacity of 35,000 tons per month. The company reported a turnover of RON23.4 million in 2012, down 14% from 2011.