Private labels have gained significant ground in the non-alcoholic ready to drink beverage segment (including mineral water) in recent years, reaching 15% of the market, according to market research company Canadean.
“We saw a return to brands on the water segment. Last year we saw a slowdown in the growth pace of private labels, which is a positive thing for the economy. This shows consumer confidence in the brands they used to buy has increased and they also have a higher purchasing power to buy these brands.”
Nicoleta Eftimiu believes an important factor in the improvement in consumer confidence and the increase in focus on brand-name products was the food VAT cut. This step helped consumers regain a little confidence in the economy and in the overall situation of Romania.
(English version by Loredana Fratila-Cristescu)