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Romanian brands

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Survey: Romanian Brands Maintain Their Relevance; 32% Of Commercial Brands Eligible for Superbrand Status Originate From Romania
Retail&Consumer

Survey: Romanian Brands Maintain Their Relevance; 32% Of Commercial Brands Eligible for Superbrand Status Originate From Romania

The ranking of the 20 commercial brands, which were declared eligible for the Superbrand status in the 2024 edition of the Superbrands Romania Program conducted by BDR Associates agency, confirms the trend of diversifying consumer choices, with 51% of the bran...

Ecaterina Craciun · 23.10.2024 · 15:48 · 5 min
A Company’s Brand Reflects the Personality of the Founder
Companies

A Company’s Brand Reflects the Personality of the Founder

The entrepreneurs who created powerful local brands in various sectors from IT to retail have in common the determination and long-term vision that carried the story of ‘Made in Romania’ com...

Loredana Frățilă-Cristescu · 13.09.2019 · 00:00 · 2 min
Power Of A Nation Is In The People Who Make It Up And Generate Material Things
Companies

Power Of A Nation Is In The People Who Make It Up And Generate Material Things

The team is the most important capital of a company and extrapolating that to the country level, people have the power to organize to develop.

Loredana Frățilă-Cristescu · 08.11.2018 · 09:30 · 2 min
Entrepreneurs, Invest In Your Brand Without Hesitation Or Else You’ll Lose Courage
Companies

Entrepreneurs, Invest In Your Brand Without Hesitation Or Else You’ll Lose Courage

Romanian entrepreneurs stand out in the competition with the major international companies through the brand they create, but they must be brave and invest in the development of the brand of...

Loredana Frățilă-Cristescu · 21.09.2018 · 09:55 · 4 min
ZF Romanian Brands: How A Romanian Brand Can Go Global
Companies

ZF Romanian Brands: How A Romanian Brand Can Go Global

In a time when local consumers are searching for „made in Romania” products on store shelves, brands like Zuzu, Dero, Rom and Arctic are market leaders in their segments. Romania, however, h...

Loredana Frățilă-Cristescu · 21.09.2016 · 10:07 · 4 min
Best-Selling Spirits “Made In Romania”
Retail&Consumer

Best-Selling Spirits “Made In Romania”

The best-selling spirits brands manufactured in Romania in 2013 were Tarie de Bihor, produced by Scandic Distilleries, Cava D’Oro, a brand owned by Alexandrion, and Unirea, part of the portf...

Catalina Apostoiu · 27.06.2014 · 00:00 · 2 min
25 Strongest Romanian Building Materials Brands Have Annual Sales Of EUR1B
Companies

25 Strongest Romanian Building Materials Brands Have Annual Sales Of EUR1B

Brand has become a solid argument in end consumers’ buying decisions in the building materials industry as well.

Catalina Apostoiu · 30.04.2014 · 00:00 · 4 min