The labor shortage is a problem for Romanian entrepreneurs, but they need to keep investing in their brands and pay attention to the how the market goes, the entrepreneurs in Banat (western Romania) said at the Branduri Romanesti (Romanian Brands) conference organized by ZF and Raiffeisen Bank Romania in Timisoara.
The event brought together more than 120 participants, entrepreneurs, consultants, bankers, who talked about the importance of a brand for Romanian companies, how hard it is to build and how it can be developed.
“The biggest loss for a country is not money or buildings. The power of a nation lies in the power of those who make it up to generate material things. Romania is country many of those who should stay are leaving. We have no shortage of people who could put Romania back on a natural place, but we cannot get organized, we have no discipline,” said Romeo Dunca, owner of Dunca Expeditii, one of the largest freight carriers in Romania.
The power of a brand in business is what Felix Daniliuc, executive director Raiffeisen Bank Romania, too, talked about. He mentioned the entrepreneurs who have a history of decades in business and the new names on the market.
“There are people who had the determination to grow a brand and we can also see the wave of young wolves who want to learn, understand, do even better and take the Romanian brands further. I find it important to bring out and appreciate a Romanian brand, we want to create prospects, there are some who had the endurance, the confidence, the courage, the will to resist,” Felix Daniliuc said.
Daniel Cirstea, CEO of supermarket chain Profi with more than 11,000 employees, talked about how important people are for the development of a business and added that about 80 of the 800 Profi stores had managers that run those particular supermarkets like entrepreneurs.
The future will belong to small companies, which have expertise in a specific field, he said, an idea also brought up by Ioan Bijanu, owner of the Glissando group, with farm input import and distribution operations.
Timis County is the second most important business hub in Romania, with companies registered there having posted 62 billion lei revenue in 2017, according to Trade Register data.
(English version by Loredana Fratila-Cristescu)