REBRANDING
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UNITA Turism Group Poised to Invest EUR11M to Rebrand and Revamp Owned Hotels
UNITA Turism Holding, the hotel chain controlled by entrepreneur Josef Goschy, will unleash a EUR11 million rebranding and modernization process for the accommodation units it owns.
Polish Fintech PragmaGO Announces Omnicredit Rebranding
Polish fintech PragmaGO, supported by investment fund Enterprise Investors, has completed the rebranding of Romania operations, with Omnicredit becoming officially PragmaGO, and is readying...
TeraPlast Marks 130 Years Of Tradition With Strategic Rebranding
Teraplast announces the launch of a new brand identity as part of a comprehensive strategic repositioning process, reflecting the maturity and current scale of its product portfolio and, imp...
Credit Europe Bank Officially Becomes Nexent Bank
Credit Europe Bank continues its evolution under a new name, Nexent Bank, starting July 11. The transition reflects a clear direction toward the consolidation of a modern, transparent bankin...
Credit Europe Bank Becomes Nexent Bank
Credit Europe Bank on Monday announced its change of identity to Nexent Bank. This is a strategic move to upgrade and improve the services of the bank, the lender said in a statement.
Agroland Starts Rebranding Process And Operational Structure Reorganization
Agroland Business System (AG.RO), a Romanian entrepreneurial retail, agriculture and food group, which owns the largest farm supply store in the country, has notified the Bucharest Stock Exc...
Ana Consulea Turns Zexe Braserie Into Zelateria
Zexe Braserie, the business launched a decade ago by Ana Consulea, one of Bucharest’s best-known confectioners, has become Zelateria, after a rebranding process initiated last year.
ARO Palace Signs Franchise Contract with Hyatt to Rebrand Brasov Hotel
Hotel company ARO Palace, controlled by Transilvania Investments, has signed the franchise agreement with hotel chain Hyatt to transfer the ARO Palace hotel under the international brand.
Carmistin Group Readies for European Market with Rebranding
Carmistin Group, one of the largest players on the food market, has recently undergone a rebranding process amid business expansion, becoming Carmistin, The Food Company.