FMCG
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GfK: Romanian FMCG Market Rose 1% This Year
Romanians have started buying cheaper products this year and the value of the local fast moving consumer goods market (FMCG) has increased 1%, according to GfK.
FMCG Companies In Romania Run By Foreign Executives During Crisis
The ten largest companies operating in Romania’s fast moving consumer goods (FMCG) industry have appointed foreign executives to run the business during the crisis, except for meat company U...
Unilever And Henkel, Only Major FMCG Companies To See Growth
With less than five kilos of detergent, 1.5 tubes of toothpaste and four bars of soap used per capita/year, which puts the country at the bottom of the European ranking, the only way for Rom...
FMCG Distributors Diversify Business, Launch Own Brands To Shelter From Economic Storm
Distributors of fast moving consumer goods broker sales of over EUR2 billion annually and cigarette distribution generates the highest business volume.
GfK: Romanians Spent 2% Less On Food, More On Beer In First Half
Romanians spent 2% less on food in the first half of the year, while spending on non-alcoholic drinks and beer increased 5%, according to a survey conducted by market research company GfK Ro...
Olteanu, Henkel: We Don’t Expect Consumers To Be More Optimistic This Year
Henkel, one of the largest players on the Romanian fast moving consumer goods market, ended last year with a turnover of 543 million lei (EUR123.8 million), down about 3% on the year.
Unilever: Two Detergents Made In Romania Reach All Across Europe
Unilever, the second largest local producer of non-food fast-moving consumer goods, has invested EUR50 million in the past two years to boost by 30% the production capacity of its detergent...
Top Romanian Entrepreneur In FMCG Distribution: We Have The Same Costs, But Sales Are Down 20-30%
Keeping and developing the business at reasonable parameters is the biggest challenge for Sorin Gavrila, the Bacau entrepreneur who, alongside Cristinel Lungu, controls Simba Invest, the lar...
Ten Most Powerful Executives In FMCG Industry Run An Almost EUR4B Business
Only one Romanian entrepreneur, Octavian Cretu, owner of Borsec mineral waters bottler, made it among the largest ten fast moving consumer goods companies in Romania this year, while the res...