Large retailers’ store brand products, which are up to 20% cheaper than name brand products, accounted for 15% of the entire FMCG market in the first half of the year.
According to a report by the country’s antitrust authority, the share of private brands in overall retail sales was 7% last year.
Moreover, retailers’ private brand product sales rose 34% on the food segment and 36% on the nonfood segment in 2012.
The share of FMCG costs in Romanians’ budget increased from 41% in 2008-2010 to 42% in 2011-2012 and to 43% in the second half of 2013.
The share of online shopping on the FMCG segment has reached 3% of the market, Raluca Raschip, Consumer Goods & Retail Director at GfK said Tuesday.
According to GfK, fast moving consumer goods sales amounted to EUR410 million in the third quarter of the year, up 6% compared with the previous quarter.
Sales on the telecom segment stood at EUR115 million in July-September and at EUR100 million on the IT segment. Large electronic appliances sales reached EUR93 million in the third quarter.