COSMETICS
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Romanian Consumers Spend About EUR1B On Cosmetics A Year
Romanian consumers spent almost EUR1 billion on cosmetics last year, allocating about 40% of this amount to perfumes and skincare products. The oral care products, deodorants and men’s produ...
Germany’s dm drogerie markt Nears 70-Store Network In Romania
German-held cosmetics and fast-moving consumer goods retailer dm drogerie markt is set to open its 68th store in Romania, in mid-October, in Targu-Jiu. This will be the company’s second open...
Romanian Farmec Cluj Enters Dermo-Cosmetics Market
Farmec Cluj, the biggest local cosmetics producer, launched a dermo-cosmetics line, under the brand Gerovital H3 Derma A, which it will exclusively sell in pharmacies.
Avon Romania Posts Slight Growth In January-August
Sales of Avon Romania, the largest direct sales cosmetics company in the country, rose by less than 5% in the first eight months of the year driven by products like perfume, makeup, men’s pr...
Romania’s Cosmetics Market Neared EUR1B In 2013
Romanians spent a little less than one billion euros on cosmetics, personal care and beauty products last year, with the largest part of the sum being earmarked for perfumes (EUR200 million)...
L’Oreal Plans Strong Growth On The Romanian Market
Gilles Antoine, appointed to run L’Oreal Romania two years ago, says that after bringing the business back to an upward trend, he wants it to become leader of the domestic market and exceed...
Farmec Cluj Navigated Crisis Well With Cheaper Products
Farmec Cluj, Romania’s largest cosmetics producer, saw its revenue advance in each of the past five years of crisis, as on a market dominated by multinationals Farmec products are 30-40% che...
Avon: Business Picked Up On Promotion, Not Consumption
Avon Romania, the biggest direct cosmetics sales company, returned to growth in 2013 after two years of decline, but the increase stood below 5%.
Romanians Spend Almost RON4.3B On Personal Care And Beauty Products
Romanians spent almost 4.3 billion lei on cosmetics - personal care and beauty products - in 2013, with the bulk of the amount going to fragrances (RON885 million) and skincare products (RON...