The store of Targu-Jiu will be opened on October 16 in Shopping City Targu-Jiu and is the retailer’s first unit in this city.
The network, present in Germany and on the main markets in Central and Eastern Europe, opened its first store in Romania in 2007 after it had tested its business model in the Czech Republic, Hungary and Poland.
Locally, the retailer first opened a store in Timisoara and then covered all the major cities of the country. Investments in such a store revolves around EUR500,000, according to the latest data held by ZF.
At the moment it entered Romania, the retailer bet on aggressive expansion, covering the main cities of the country.
dm drogerie markt saw its revenue rise by over 26% last year, to 155.6 million (EUR35 million), but it’s still in the red, with losses of almost RON15 million. The company posted losses each year since it entered the market, but losses narrowed down by 20% last year.
(English version by Catalina Apostoiu)