COSMETICS
94 articole · RSS
L’Oréal Romania: 2018 Our Best Year Ever
L’Oréal Romania, which imports and distributes cosmetics but also has its own retail operations, had its best year ever in 2018. Sales saw double-digit growth to more than 400 million lei (E...
Estee Lauder Plans to Open More Stores, Develop Online Operations in Romania in 2019
US cosmetics giant Estee Lauder, which arrived in Romania about two decades ago, has both stores of its own under the MAC and Bobbi Brown brands and partner networks to sell its products. Th...
Online Commerce Generates 5% Of L’Oréal’s Sales In Romania
Digitalization has created a lot of development opportunities for the cosmetics industry businesses and companies in the sector are relying on online commerce and promotion through social ne...
Farmec Cluj-Napoca Relies On Its Own Stores And Online Sales For Growth
Cluj-based cosmetics manufacturer Farmec is betting on expansion of its own store chain, on development of online sales and on launching new products this year, to ensure growth in revenue,...
Eight Of World’s Largest Cosmetics Manufacturers Have A Direct Presence In Romania
Eight of the largest cosmetics manufacturers in the world have a direct presence with wholesale and import operations in Romania. The only ones not to have entered directly are Japan’s Shise...
Estee Lauder Relies On Retail And Online Sales For Further Growth In Romania
US luxury cosmetics giant Estee Lauder entered Romania two decades ago, and last year posted more than EUR10 million sales for the first time. Moreover, it expects the business to grow in 20...
Farmec Cluj Set To Open Ten Stores In 2018
Cosmetics manufacturer Farmec based in Cluj-Napoca (NW Romania) will continue expansion of its Farmec and Gerovital single-brand retail chain by 10 stores next year, progressing at about the...
Romanian Consumers Spend EUR83M A Year On Luxury Cosmetics
One in five lei local consumers spend on luxury cosmetics goes to online stores, market data show. Romanian consumers spend about EUR83 million on premium and luxury perfumes, makeup and car...
Specialist Stores Account For Less Than One Third Of Romania’s Cosmetics Market
Romania’s cosmetics market is different than the markets in the countries in the region, Czech Republic, Hungary and Poland. While specialist cosmetics stores are the most popular sales chan...