“The year 2018 was the best year in the 21-year history of L’Oréal Romania, with new brands, expansion of its own retail, important steps in online commerce, product launches (…) We’re in a competitive environment but we are happy to say we had double-digit growth in sales and the growth rate was higher than the market’s,” L’Oréal Romania officials say.
The company posted almost RON370 million sales in 2017, according to the latest publicly available data, following another double-digit growth over the previous year.
The expansion of its own retail operations contributed to the 2018 growth; L’Oréal Romania opened four new stores and expanded throughout the country.
It currently has 12 stores, six branded as NYX Professional Make-up and six as Kiehl’s, a brand that also has its own online store launched in 2018. Its products are available in supermarket and hypermarket chains, pharmacies and partner perfume stores, as well.(EUR1=RON4.7596)
(English version by Loredana Fratila-Cristescu)