Two of the Auchan hypermarkets – in Ploiesti and in Timisoara (Calea Sagului) have already been converted. They are now called Auchan Discount and carry up to 15,000 products, 60% of which foods and 40 non-food items.
A regular hypermarket carries as many as 50,000 products, especially if it has a floor area of more than 10,000 square meters. Discount hypermarkets carry a limited number of products and more private labels than other types of stores such as supermarkets or regular hypermarkets. This is the case with Auchan Discount, its officials say, where one in three products is using either Auchan or another exclusive brand.
(English version by Loredana Fratila-Cristescu)