“The growth rate is incredible, 60% in less than five months,” said Andrea Rossini, who became chief commercial officer consumer business unit of Vodafone in March 2013.
There are two major growth drivers of Vodafone’s revenue at the moment: data services and smartphone adoption among customers, he added.
The data traffic trend that made a positive impact on the company’s revenue came as a result of the expansion of Vodafone’s 4G network to all the 41 county seats in Romania and in a number of mountain resorts, Rossini said.
The 4G network now covers 55% of the Romania’s population, Giovanni Chiarelli, chief technology officer of Vodafone Romania, told ZF.
Vodafone has made significant investments in the network towards this goal in the last few months, considering its coverage stood at 32% in September. The investments took it close to market leader Orange, which announced 56% coverage at the end of 2014.
Data traffic increased four-fold in the Vodafone network, Andrea Rossini said.
(English version by Loredana Fratila-Cristescu)