Frufru was launched on the Romanian market in 2006 and quickly became one of the main players operating on the premium segment in local food retail.
The company’s turnover grew 27% to RON34 million and its profit tripled to RON842,626 year-on-year in 2018, according to finance ministry data.
In early 2018, Unilever fully acquired Romanian ice cream manufacturer Betty Ice for an estimated EUR100 million.