The first seven carts will be placed in crowded Bucharest areas as of next month.
“There will be 200 Viennese carts with grilled meat, buns and beer. The carts will be branded as Matache Macelaru and we will take them to all crowded areas. We will open four Viennese carts per month, so as to have 48 units by the end of the year,” Timis explained.
The move comes less than half a year after the CrisTim group bought the Matache Macelaru cold cuts brand from Principal Company held by the Dobronauteanu brothers, the owners of Romanian wine brand Murfatlar.
Expansion through mobile shops is the only one of this kind made by a top-ten cold cuts producer and marks CrisTim’s entry on an as yet unexplored market, but one that complements the fast food market to some extent.
(English version by Daniela Stoican)